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AI-generated responses seem like a direct hazard to the conventional natural traffic websites utilized to get from search engines. Today, LLMs just rip the content on sites and individuals no longer require to visit a website anymore.
While I personally think this hazard is blown totally out of percentage (based on information from websites I have actually personally seen), I don't believe it's an excuse to overlook it totally. From my own experience growing both blogs and YouTube channels, particularly to sell something, I can tell you that video converts way more than composed content.
And the audience can choose up on more subtleties in your message. It's a lot easier to inform if someone is lying or loaded with it if you can see their facial expressions and their tone of voice. So YouTube should definitely be in your SEO and content technique. Use video as demand generation and a way to construct trust with an audience.
And because you have actually constructed the trust with video, your standard SEO efforts will convert much better. However there's even more to it. Previously this year, I had an inkling that if I turned a few of my finest ranking blog posts into YouTube videos, and embedded them into my existing blog posts, my article would rank even much better.
I used rank between 2-3 for the keyword "AI marketing tools." I made a YouTube video about the subject, embedded it into that post, and I have actually been ranking # 1 since. In 2026, believe of YouTube videos as a method to beef up your SEO blog site posts to rank even much better.
Keep concentrating on Google, which still owns 90% of search market share. Purchase AI search experiments if you have budget, but do not abandon what's in fact driving traffic and conversions today. In 2025, we saw everybody speaking about how AI search was going to take control of Google. Beyond just SEO, the marketing community as a whole begun to get bombarded with influencers attempting to ride the AI hype train.
It became difficult to find trusted sources that weren't prejudiced or had a prejudice to offer us something. While I do believe there are advantages to using LLMs in our workflows, I do think it has actually been overhyped. And in 2026, I anticipate numerous online marketers will understand that ChatGPT and Perplexity are simply a little part of the SEO market.
Google still dominates 90% market share and with its AI Mode and AI Overviews, it remains in the perfect position to win the AI online search engine race. Search behavior hasn't basically shifted away from Google. Beyond simply that, there are a couple of things that have rubbed me the wrong method about the AI SEO pattern.
What these marketers do not realize is that Things like homepages, pricing pages, or bottom of funnel content, tends to be revealed in ChatGPT. The informational top of funnel content is "eaten up" by LLMs and revealed to users without anywhere to click.
Google's conversion rates reveal less due to the fact that the traffic is higher due to it being diluted by all the top of funnel content that is in the equation. Other things like how ChatGPT can make things up, it never ever totally follows prompts properly (i.e.
I do still believe that think companies will set aside an experimental budget to test things check ChatGPT apps and other AI SEO tools.
Do not do it. These tactics may work now in ChatGPT and other LLMs, but they're short-term plays that will ultimately get punished. Concentrate on white hat strategies that construct real authority and trust gradually rather of chasing after fast wins that won't last. The 2000s are back. Scammy keyword packing techniques, paying for low-grade backlinks, shipping countless worthless posts all in the name of ranking high.
ChatGPT and other LLM algorithms are not as mature. I can't name this person, but I satisfied an SEO director at a huge banking company.
And from there, they are using their primary business domain, that has a very strong brand authority, and sending backlinks to the microsite. And this has resulted in higher rankings for their brand in LLMs like ChatGPT.It blew my mind that big, credible business are doing this. And I realized how much black hat (or grey hat) strategies are going on behind the scenes.
In 2026, I anticipate these strategies will continue to happen. Until ChatGPT's algorithm gets as clever as Google's search algorithm. That appears like a long time from now. Anyways, I personally would not advise participating in this. It's short term thinking and your energy is finest spent on white hat marketing strategies that can stand the test of time and enhance your sites trust signals over time.
Share genuine insights, use your own images and videos, and develop topical authority in your niche. This is how solo creators and small groups can beat substantial brand names in 2026. This is one of the biggest SEO patterns for material marketing I'm seeing right now.
You require a real business, be it a newsletter service, a service-based service, SaaS business, or ecommerce shop. And then you include on this human-centered niche blogging to the website to naturally grow your core product/service offering. In 2026, I predict that Google's algorithm will continue to get smarter about which web pages contain AI content and which do not.
In fact, I know loads of individuals quietly squashing it with AI created content (even going after top of funnel keywords). But what I am saying is that engaging, human material will outrank AI produced material with no original insights. There are 2 routes I see with SEO's right now: Produce thousands of AI-generated blog posts and get them to rank in the middle/bottom of page 1.
Produce a hundred human post and get them to rank at the top of the very first page. Quality over amount. The first path is based upon sheer volume, and can result in traffic development. You do risk a possible algorithm update hurting your rankings. And anybody who writes much better human content will rank greater in positions 1-3. The 2nd route is slower, however can yield greater ranking positions and more trust with readers.
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