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AI-generated responses seem like a direct risk to the traditional organic traffic websites utilized to get from search engines. Today, LLMs just rip the content on websites and people no longer require to visit a website any longer.
While I personally believe this hazard is blown completely out of proportion (based upon data from websites I've personally seen), I do not believe it's a reason to overlook it totally. From my own experience growing both blogs and YouTube channels, particularly to offer something, I can tell you that video converts way more than composed content.
And the audience can detect more subtleties in your message. It's a lot easier to tell if someone is lying or loaded with it if you can see their facial expressions and their tone of voice. So YouTube needs to absolutely remain in your SEO and material strategy. Usage video as demand generation and a method to develop trust with an audience.
And because you have actually constructed the trust with video, your traditional SEO efforts will transform much better. However there's even more to it. Earlier this year, I had a hunch that if I turned some of my best ranking blog site posts into YouTube videos, and embedded them into my existing article, my post would rank even much better.
I made a YouTube video about the subject, embedded it into that blog post, and I've been ranking # 1 considering that.
Keep concentrating on Google, which still owns 90% of search market share. Invest in AI search experiments if you have budget plan, but don't desert what's in fact driving traffic and conversions today. In 2025, we saw everybody discussing how AI search was going to take over Google. Beyond just SEO, the marketing community as a whole begun to get bombarded with influencers attempting to ride the AI hype train.
It became hard to discover trusted sources that weren't prejudiced or had a prejudice to sell us something. While I do think there are benefits to utilizing LLMs in our workflows, I do believe it has actually been overhyped. And in 2026, I predict many online marketers will realize that ChatGPT and Perplexity are just a small part of the SEO market.
Google still controls 90% market share and with its AI Mode and AI Overviews, it remains in the ideal position to win the AI search engine race. Search behavior hasn't basically shifted away from Google. Beyond just that, there are a few things that have rubbed me the incorrect way about the AI SEO pattern.
What these marketers don't recognize is that Things like homepages, pricing pages, or bottom of funnel material, tends to be revealed in ChatGPT. The informative top of funnel material is "consumed up" by LLMs and shown to users without anywhere to click.
Google's conversion rates reveal less because the traffic is higher due to it being diluted by all the top of funnel material that is in the formula. Other things like how ChatGPT can make stuff up, it never ever totally follows triggers properly (i.e.
I do still believe that think companies bigger set aside an experimental budget to budget plan things check ChatGPT apps and other AI SEO tools.
Don't do it. These methods may work now in ChatGPT and other LLMs, but they're short-term plays that will eventually get punished. Focus on white hat strategies that build genuine authority and trust gradually instead of chasing after quick wins that will not last. The 2000s are back. Scammy keyword packing tactics, paying for low-quality backlinks, delivering thousands of ineffective short articles all in the name of ranking high.
ChatGPT and other LLM algorithms are not as fully grown. I can't name this person, but I fulfilled an SEO director at a big banking business.
And from there, they are using their main business domain, that has an exceptionally strong brand name authority, and sending out backlinks to the microsite. And this has resulted in higher rankings for their brand in LLMs like ChatGPT.It blew my mind that huge, trusted companies are doing this. And I recognized how much black hat (or grey hat) strategies are going on behind the scenes.
In 2026, I anticipate these strategies will continue to take place. Until ChatGPT's algorithm gets as smart as Google's search algorithm.
Concentrate on quality over quantity. Share genuine insights, use your own images and videos, and build topical authority in your niche. This is how solo developers and small groups can beat substantial brands in 2026. Niche blogging is back baby. With a twist. This is one of the greatest SEO patterns for content marketing I'm seeing right now.
You need a genuine company, be it a newsletter organization, a service-based service, SaaS company, or ecommerce shop. And after that you include on this human-centered niche blogging to the website to organically grow your core product/service offering. In 2026, I forecast that Google's algorithm will continue to get smarter about which websites include AI material and which do not.
In truth, I know tons of people silently squashing it with AI generated material (even going after top of funnel keywords). What I am saying is that engaging, human content will outrank AI produced content with no initial insights. There are 2 paths I see with SEO's right now: Produce countless AI-generated blog site posts and get them to rank in the middle/bottom of page 1.
Produce a hundred human blog site posts and get them to rank at the top of the very first page. And anyone who composes better human content will rank higher in positions 1-3. The second path is slower, but can yield greater ranking positions and more trust with readers.
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